About US

304 Outfitters was built on one simple idea:

West Virginia isn’t just a place — it’s a way of life.

We’re not here to make souvenir shirts.
We’re here to make shirts for the people who actually live it.

The early mornings. The backroads. The river days. The snowstorms. The tailgates. The hard work. The quiet pride.

Everything we design is made for West Virginians — the ones who know the landmarks without reading the sign, who don’t need directions to the overlook, and who carry the 304 with them wherever they go.

Our tees are built the way they should be:
High-quality materials. Timeless, rugged designs. Clean graphics that mean something. No fluff. No gimmicks.

We print right here in the USA, and we design every piece with one goal in mind:

When someone from West Virginia sees it, they should think —
“Yeah. That’s for me.”

This isn’t fast fashion.
It’s local pride you can wear.

Built in the 304. Worn everywhere.